Amidst rickety times for small and local businesses the Fort Collins based company Otterbox shows growth and supply of in demand products in the ever expanding market of technological accessories. With a full line up of various products and national shipping the company shows stimulation of economic development through technologic advance.
“We began manufacturing dry boxes and have been manufacturing phone specific protection cases since 2001,” says Account Development Executive Justin Williams. The company was founded in 1998 by Curt Richardson and has continuously enjoyed success in the area.
With the launch of the new iphone 4 case the company has seen a boom in demand for the new cases, keeping employees busy to meet the demands of consumers and distributors of the product.
“Otterbox has always kept me hard at work, but no one expected the output we would have after the iphone 4 case dropped,” says an Account Development Executive.
When the case was first released this past August Otterbox sold out entirely to vendors, leaving online orders as the only outlet to purchase the model. The 3GS model was the predecessor and had dominated the market since 2008, yet the iphone 4 completely had completely outsold it's forerunner. Now fully stocked and exhibiting new varieties of colors the iphone 4 cases are accessible at AT&T, Best Buy and other distributors nationwide.
“Oh now we have tons, they shouldn’t run out again anytime that I could foresee,” says sales a representative.
Long time favorites such as the original waterproof Otterbox intended for outdoor sports are still popular as well.
“My dad and I have always used them for camping and travel,” says long time customer Sean Dinkins. “Their great. I don’t have the new one yet for my iphone, but I will, just as soon as I get the money.”
The company has many loyal followers in the area and abroad through the promotion of an active lifetyle, even within a technolocal sphere. With hundreds of different models for phones, computers and other devices it would appear that Otterbox is a local success and will continue to provide durability to a market in search of fortification.
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