Tuesday, November 23, 2010

Pretty Lights hits a Million, Fort Collins appears on map

According to the Fort Collins based Northern Colorado Scene Magazine  the Fort Collins electronic act Pretty Lights has now reached one million downloads online, and the number continues to grow. For anyone that has spent more than a few years in the music scene around town (even outside of the electro community) this stands as a message to the world that Northern Colorado does harbor the musical talent and ingenuity to produce an internationally acclaimed act.

The name Pretty Lights was basically unheard of in the area until just a few years ago when Pretty Lights began to gain attention in the live music community with the success of such albums as "Filling up the Skies" in 2008 and Passing by Behind your Eyes" in 2009. What is most interesting is that the track  "Still Moving", known as Pretty Lights most recognized song was released in 2006 on "Taking up Your Precious Time", years before the duo would gain any sort of fame. Pretty Lights still struggled to even sell tickets to the Aggie in those days, while now has sold out Red Rocks and toured internationally.

Beyond their live success it is the free downloads of their recorded music that has promoted the act above all else. Pretty Lights has allowed fans to download any and all of their musical catalogue from their website rather than many artists which force fans to pay for their albums. The format has worked, and as Scene Magazine has reported "He gave his music away. No seriously..."

With only three scheduled tour dates in Colorado through the end of the year and all of which sold out local fans of the area might have a bit of a wait before they can see their acclaimed favorite in town. However the success does go to show that Northern Colorado can now be regarded as a music scene that people afar will now keep in mind when listening to the music of Pretty Lights.

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